Google AdWords Management

My Google AdWords management services are a great way to get the most out of your AdWords PPC.

Starter Package

If you are new to Pay Per Click (PPC) advertising, a starter package is the perfect way to test the water without blowing your marketing budget. I will work with you to understand your campaign's goals and to ensure your campaign is optimised.

	Carry out preliminary keyword research
	Recommend which keywords to promote initially
	Create your first campaign(s)
	Create Ad Groups based around your primary keywords
	Write copy for each Ad Group
	Establish maximum cost per click (CPC) keywords
	Research negative keywords to improve targeting

In addition to our fees, you will also be billed by Google directly for the actual click costs incurred on your account. We will discuss this with you and establish your daily budget which you will be in full control of.

AdWords Management

If you have already used PPC and/or know what your marketing goals are, we will provide a detailed proposal based on your individual requirements. In addition to the above, our service can include:

Project Setup:

	Extensive keyword research
	Keyword organisation
	Write ad copy
	Setup keywords and estimated CPC spend
	Research negative keywords
	Install Conversion Tracking codes
	Define maximum spending limits

Monthly Management:

	Monitoring of all keywords
	Report of all your campaign's key statistics
	Monitor Click Through Rate (CTR)
	Test and optimise advert performance
	Adjust your keyword costs to maintain optimal position
	Identify new keyword opportunities
	Remove poorly performing keywords
	Track effectiveness of each keyword
	Verify that all links to your ads are functioning
	Provide a monthly performance report

Management fees are based on time and, as such, need to be quoted for on an individual basis.