If you’ve logged in to your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google are changing the way Exact match and Phrase match keyword options operate. Before I go on, if you don’t understand the various keyword options, [...]
Pay per Click (PPC) Blog Posts and Articles
News, information and advice for Pay per Click (PPC) marketers including blog posts covering Google AdWords and Microsoft adCenter.
Google announced yesterday that display advertising within Google AdWords is about to have some significant improvements. In terms of excitement levels, this announcement is on a par with the launch of the new GB Olympics kit. Possibly even higher. In case you don’t know, the AdWords Display Network is made up of websites who have [...]
Microsoft have finally set live the changes to the way negative keywords operate in their Pay per Click advertising platform, adCenter. Somewhat bizarrely, previously negative keywords added to ad groups would override negatives at the campaign level of an adCenter account. Now, this has been improved so there is a logical hierarchy and negatives at [...]
It is well known that Google regularly close AdWords accounts where the advertiser creates adverts that break one of their strict policy rules. These can include topics such as counterfeit goods, products that are harmful or ads with misleading claims. In 2011 – 800,000 AdWords advertisers had their accounts closed. These accounted for 130 million [...]
So, today we see the launch of Google’s new Privacy Policy. If you use any of Google’s services (who doesn’t?), you would no doubt have seen a message or received an email about this. Did you read it? Does it matter? We’ve discussed Internet privacy here before. Of course, this is a sensitive topic and, [...]
If you’ve tried Pay per Click (PPC) advertising with Google AdWords but haven’t received the results you were hoping for, it is easy to assume that the problem is simply a case that AdWords doesn’t work. Delete your campaigns, close your account and move on. But wait! Are you sure that AdWords isn’t working? Have [...]
