Internet Marketing Information Blog Posts

Articles, news, tips and more to do with Internet marketing generally. Blog posts for online marketing information.

Soton Digital Conference Review

Last Friday (25th May 2012), I attended the Soton Digital Conference. In a cunning twist, this event was being held in Winchester. The venue was the Winchester Discovery Centre which was an ideal setting. More leg room would have made it perfect! The organiser, Dan Harrison of WP Doctors, had done a tremendous job in [...]

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Does This Match Your Online Shopping Experience?

I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site. If you’re not using goals and funnels to monitor user experience, you should be. It isn’t enough to [...]

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Online Marketing Guide for Small Business Owners

Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment. Online marketing can easily be done in-house by a small business, or it can be outsourced to experts. Most businesses have websites. Many of [...]

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Are Multiple Domains Really Necessary and Who Owns Yours?

Is it necessary to have multiple domain names to help people find your website? The answer is, mostly, no. You may find companies trying to sell them to you, promising to improve your search engine optimisation (SEO). My advice: don’t do it. If in doubt, speak to an expert before wasting you money on something [...]

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Boost Your Business with Seasonal Online Advertising

As Christmas is fast approaching, it seems an ideal time to reflect on how you can use online advertising campaigns to boost your seasonal sales. Seasons define the sale of many products. Easter eggs replace tinsel on the shelves of supermarkets, just as BBQs are whipped out of stores once the summer holidays are over [...]

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Outsourcing Search Engine Marketing in Hampshire? Choose Wisely…

If you’re a business owner in Hampshire and have a website for which you are looking for ways to boost its traffic, it is only natural that you might turn to a local search engine marketing company to help with your online marketing. But who do you choose? Perhaps you meet someone at a local [...]

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The Importance of Website Analysis

In a world increasingly defined by technology, it is incredibly rare to find a company that does not have a website. The globalisation of information and availability of data has revolutionised how customers approach and interact with businesses, and companies are recognising this. However, many of them fail to make the most of the opportunity [...]

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Weekly Round-up – Goodbye Yahoo Site Explorer…

Is Google Going Head-to-Head with Amazon’s Kindle? With the development of its iriver Story HD e-reader, launched last weekend in the US, it certainly looks that way. It claims to be the first e-reader integrated with the open Google eBooks platform, through which you can buy and read Google eBooks over Wi-Fi. Initially, it will [...]

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Internet Marketing Glossary of Terms

Algorithm A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine. Back links These are links to [...]

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How do I get people to find my website?

Getting visitors to your website is a key part of growing any online business. Of course, the main question is how do you help customers find your business online in the growing maze of websites that already exist? There are a few things you can do to optimise your site’s performances that will help people [...]

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