Many new users fail to understand AdWords match types and the effect this can have on their keywords, bidding and overall campaign performance. This presentation gives a brief overview of the options available to AdWords advertisers: If you plan on managing your own AdWords account, it is vital that you understand match types. You can [...]
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AdWords advice for anyone wishing to set up their own Pay per Click (PPC) campaign in Google. When a user searches on Google, the web sites that appear down the left hand side are those that are classed as ‘organic’ or ‘natural’ search results. The results that appear in the right hand side of the page, [...]
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