As a UK AdWords agency, Google provide us with AdWords vouchers regularly. These voucher codes are typically for £50 or £75 and can be used for new AdWords advertisers as a credit against their Pay per Click costs. That’s all fine and dandy and it’s great that Google provide new advertisers with a way to [...]
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Online marketing is a cost-effective way to increase your business and see immediate results. It can be targeted more directly than print advertising, giving you a higher return from your investment. Online marketing can easily be done in-house by a small business, or it can be outsourced to experts. Most businesses have websites. Many of [...]
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Is it necessary to have multiple domain names to help people find your website? The answer is, mostly, no. You may find companies trying to sell them to you, promising to improve your search engine optimisation (SEO). My advice: don’t do it. If in doubt, speak to an expert before wasting you money on something [...]
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Just as you get a handle on personalised search results and privacy issues, Google moves the goal posts. The recent launch of Search plus Your World has transformed the way in which search results are listed. In addition to presenting results that best match your keywords, including content that Google believes to be of interest to you, [...]
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Google AdWords is a simple and effective way to increase relevant traffic to your website. A successful AdWords campaign can increase unique visits to your website and encourage visitors to follow your ‘call to action’. This might be to purchase a product, enquire about a service or sign up to receive your e-newsletter. Google AdWords: Search [...]
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I’ve often heard it mentioned that spending money with Google AdWords will help boost a site’s rankings in the natural search results, i.e. AdWords somehow gives a benefit to SEO. Whilst I’ve never believed it to be true, it is good never-the-less to hear it straight from Google’s public face, Matt Cutts: I’m sure conspiracy [...]
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