Last Friday (25th May 2012), I attended the Soton Digital Conference. In a cunning twist, this event was being held in Winchester. The venue was the Winchester Discovery Centre which was an ideal setting. More leg room would have made it perfect! The organiser, Dan Harrison of WP Doctors, had done a tremendous job in [...]
I first saw this spoof video at a Google Agency day. It’s funny but scary at the same time. How does your shopping experience match up? Use Google Analytics to see where people are leaving your site. If you’re not using goals and funnels to monitor user experience, you should be. It isn’t enough to [...]
Spoof SEO Video I saw this video yesterday. As it made me laugh, I thought I’d share with you. However, I do recognise that, if you’re not into SEO, it may not be comedy gold! It’s a mash up of various clips from Google’s Head of Webspam team, Matt Cutts: Although the video is a [...]
If you’ve logged in to your Google AdWords account recently, you may well have seen this message at the top of the screen: The short version of this is that Google are changing the way Exact match and Phrase match keyword options operate. Before I go on, if you don’t understand the various keyword options, [...]
Google have often stated (Google SEO guidelines video) that they have no problem with SEO. The issue they have is with webmasters, site owners and SEOs who try to gain an unfair advantage using ‘black hat’ techniques, or what Google refer to as ‘webspam’. Yesterday, Matt Cutts of Google published a post in which he [...]
